Sharpen you pencils….

Innovation is defined as “the act of introducing something new”

But where does one start?
How does one stimulate those creative juices?

VISION

One the five senses, vision is estimated to also interconnect to 80% of the brain and typically accounts for 87% of learning after the age of six. A person's true vision isn’t measured by eyesight; vision is mental and utilizes whole brain processing. Vision is the understanding and interpretation of what is seen. It has everything to do with life and innovation - whether the eyes are open or closed, dreaming or visualizing.

Now here is the exciting part….if we change how the visual system functions, we can effectively change the way the brain processes information.
I came across this cheerful presentation by Kelsey Ruger on creativity and visual thinking which gives you a few tips on getting started.

Ready to give it a go?

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Catch 22

David Murdock, Richard Branson, David Neeleman and Charles R. Schwab.

What do these entrepreneurs have in common?

They’re dyslexic.

In fact according to Julie Logan of the Cass Business School in London it turns out that a third of all entrepreneurs are dyslexia. Her study peeked my interest today when I heard Julie being interviewed on NPR.

In this study she found that more than a third of the entrepreneurs surveyed (35 percent in the USA) identified themselves as dyslexic. This study was based on a survey of 139 business owners in a wide range of fields across the United States and was eclipsed the 20 percent of British entrepreneurs who said they were dyslexic in a poll she conducted in 2001.” Those statistics are outstanding when you consider that approximately 10 percent of the American population is believed to have dyslexia.

So what’s the link, why is there such a prevalence of successful dyslexia entrepreneurs?

Julie believes the coping skills dyslexics developed early on both drives and enables dyslexics to be successful entrepreneurs. Because they fail in basic tasks early on (like spelling) dyslexics gain insight into their abilities and strengths. They excel in sizing up other people, identifying skills and delegating to them. Because they are used to failure and that builds an atypical confidence, they’re used to dealing with obstacles and rejection and finding solutions.
Perhaps most important, to compensate Dyslexics build strong oral communication skills enabling them to get people behind them and rapidly build networks. David Murdock said ''having dyslexia didn't stop me anywhere; any way….it was probably an advantage.''

It seems skills honed early on seem to set dyslexics up to be successful. One might argue that these ARE the attributes we value and seek in the leadership of Fortune 500 companies. But there Dyslexics are severely underrepresented; according to Julie less than one percent of senior executives in corporate America admit to being dyslexic. Now that’s food for thought….

Living in America

Rachael Cotton-Bronte WayPoint Institutive CEO was recently interviewed by the Management Magazine. Get the article here... http://www.archivesearch.co.nz/default.aspx?webid=MGT&articleid=26316

BeYOND BRANDmark - Building you Brands "Super EGO"

It is no longer sufficient for a Brand to emote emotional and functional attributes. The catch cry today is “social sustainability”. Is this a fad or has environmentalism made it to the main stream?

Take a look at this snippet from the Annual Institute of Directors Conference "Success in a Challenging World".

Yes - Sustainability is here to stay.

Wouldn’t it be great if Wal-Mart the world's biggest retailer (if you exclude E-Bay) which has been has been charged with exacerbating suburban sprawl successfully flip their green equation...