BeYOND BRANDmark - Building you Brands "Super EGO"

It is no longer sufficient for a Brand to emote emotional and functional attributes. The catch cry today is “social sustainability”. Is this a fad or has environmentalism made it to the main stream?

Take a look at this snippet from the Annual Institute of Directors Conference "Success in a Challenging World".

Yes - Sustainability is here to stay.

Wouldn’t it be great if Wal-Mart the world's biggest retailer (if you exclude E-Bay) which has been has been charged with exacerbating suburban sprawl successfully flip their green equation...